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Case Study: A Data Center Consolidation Lowers Costs

Centralized IT Assets Improve Energy Efficiency and Speed of Business

"I liken you to the Houston NASA team – cool, calm, collected and just moving things forward!”

-Vice President Information Services


The IT infrastructure division of the world’s largest marketing and communication agency launched a major strategic initiative to change the way they do business.  They chose to centralize IT services for more than 200 agencies across numerous marketing  disciplines and set new standards to offer best in class technology. It represented a significant cultural shift from the independent agency model with assets distributed globally to a consolidated model with shared services and assets singularly located under one roof.

They purchased and set up two world-­‐class data center facilities with over 500,000 square feet.  They now function with improved service and support response times with energy consumption reduced by 42%.

The consolidation improved their speed of business allowing them to collectively deliver more robust services for their clients around the world.

Inside this case study, learn how the largest marketing and communication agency:

  • unified disparate processes and environments
  • found creative solutions for savings
  • mitigated risks in a complex environment
  • successfully navigated a significant cultural shift

Gain insights that helped this client successfully complete their consolidation project thus positioning them to offer customized, best-in-class offerings in a global, digital marketplace. 

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The client is a division of the world’s largest marketing and corporate communication agency with 700 offices in 71 countries. The organization includes over 200 marketing agencies specializing in public relations, medical and pharmaceutical marketing, customer relationship management, entertainment and events, shopper, branding and design, and research.


Business Objectives

  • Deliver faster and more effective service offerings to clients
  • Lower support and maintenance costs
  • Improve energy management
  • Optimize standards and control



 Marketing & Corporate Communication



 North America


Fortune Rank